Privacy Policy
Last updated: May 2026
1. Overview
Inside Labs AG ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website and use our services.
2. Data Controller
The data controller responsible for your personal data is Inside Labs AG, Via Davos Sulten 4, 7017 Flims, Switzerland. You can reach us at talkto@insidelabs.tech.
3. Data We Collect
We may collect the following categories of personal data: contact information (name, email, company) submitted through forms; usage data and analytics collected via cookies and similar technologies; technical data such as IP address, browser type, and device information.
4. How We Use Your Data
We use your personal data to: respond to demo requests and inquiries; improve our website and services through analytics; send relevant communications if you have opted in; comply with legal obligations.
5. Cookies & Analytics Tools
We use cookies and similar technologies to operate and improve our website. Specifically, we use: (a) Google Analytics 4 (Google Ireland Ltd.) with IP anonymisation enabled to understand how visitors use our site; (b) Microsoft Clarity (Microsoft Ireland Operations Ltd.) for heatmaps and session recordings to improve usability. You can block cookies in your browser settings or use the provider-specific opt-outs.
6. Legal Basis
Processing data submitted through forms is based on your request (Art. 6(1)(b) GDPR / Art. 31 FADP). The use of analytics tools is based on our legitimate interest in improving our website (Art. 6(1)(f) GDPR / Art. 31(1) FADP). You may object to this processing at any time by contacting us at talkto@insidelabs.tech or by blocking the tracking tools in your browser.
7. Data Sharing and International Transfers
We do not sell your personal data. We may share data with trusted service providers (hosting, analytics, CRM, email) that process data on our behalf under strict contractual obligations (data processing agreements). Recipients include: Vercel Inc. (hosting, USA), Google Ireland Ltd. (analytics, EU/USA), Microsoft Ireland Operations Ltd. (Clarity, EU/USA), HubSpot Ireland Ltd. (CRM, EU/USA), Sanity.io (content, EU/USA). Transfers to the USA are based on EU Standard Contractual Clauses and the EU-US Data Privacy Framework, where applicable.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Contact form submissions are retained for up to 24 months unless you request earlier deletion. Google Analytics data is retained for 14 months. Microsoft Clarity stores session recordings for 1 year.
9. Your Rights
Under the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR), you have the right to: access your personal data; request correction or deletion; restrict processing; object to processing; request data portability; withdraw consent; lodge a complaint with a supervisory authority. To exercise these rights, contact us at talkto@insidelabs.tech.