Engage with Intelligence. Welcome to Inside Labs.

Get a 360-Degree View of Your Guests' Digital Experience.

with the Digital Maturity Model created by tourism, for tourism.
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Explore the Omni Suite. A data driven digital experience plattform developed for the travel industry.

The Omni Suite is our SaaS tech plattform, unifying all-of-resort systems into a single mobile-first experience for your guests.
More about the Omni Suite

Pioneers in Tourism Tech

Together with our clients we redefine tourism and set new standards for digital destinations design.
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Hardware Provider or Experience Designer?

What does the future of ski destinations look like? Read more about the future roles and challenges of cablecar companies in our latest article.
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We enable resorts & destinations to create meaningful experiences for their guests.

As experts in tourism tech we combine tech, design, strategy and change management into a result oriented transformational process.

More about the Omni Suite


Omni Suite

The Omni Suite is a tech framework empowering destinations and organizations in travel to create meaningful guest experiences and super charge their customer relationships along the entire life cycle.


Omni App

Book, explore and enjoy. Delight your guests by providing a feature rich, personalized mobile app experience that adds value and improves the experience during a guest's stay, reducing friction and maximising fun.


Digital Destination Design

Put the guest front end center. It is your biggest asset. Together we will leverage technology and data to design the ultimate guest experience, craft new business models and build up long lasting relationships with your guests.

Get a 360-Degree View of Your Guests' Digital Experience.

with the Digital Maturity Model created by tourism, for tourism.


Based on over 200 data points, the Digital Maturity Model evaluates the ability of tourism companies to create meaningful digital experiences for their guests.

More about the Digital Maturity Model
Engadin & St.Moritz
Recent

Engadin & St. Moritz

Digital Maturity Assessment

The foundation for
digital transformation


With our Digital Maturity Model, we have conducted a comprehensive assessment of the Digital Customer Journey and accompany the destination on their further path of digital transformation.

Require a Digital Maturity Assessment

Bike Kingdom
Success Story

Bike Kingdom

iOS/Android App

Winner: Innovation
Milestone Award 2020


The Bike Kingdom App triggers emotions, creates a sense of belonging and awards mountain bikers for their riding performance, creating a never seen before sysmbiousis between the real and the digital world.

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Team

Kris Paasila

Gründer. Verwaltungsratspräsident.

Sparring Partner für, Stratege und Brainstormer aus Leidenschaft.

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Team

Michael Eberle

Partner. Head of Customer Success

Strategie. Konzept. New Business.

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Team

Christine De Kegel

Digital Campaign Creator

Customer Success. Marketing Automation. User Engagement.

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Team

Silvan Schuppisser

Head of Marketing

Digital Marketing. Launch Strategy. Story Telling.

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Team

Janic Cavelti

Customer Success Manager

Digital Strategy. Experience Design. Business Model Innovation.

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Team

Phil Birri

Customer Success Manager

Digital Strategy. Experience Design. Requirements Engineering.

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Team

Julian Vaupel

Managing Partner

Product Ownership. Requirements Engineering.

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Team

Manuel Alabor

Technical Product Lead. Partner.

Product Development. Engineering Leadership. Tech Vision.

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Team

Malte Vogt

UX Designer

Design. UX Research. User Interfaces

Team

Pim Jongeneel

Front End Developer

Javascript. React. Node

Team

Fabian Wirz

Backend Developer

Javascript. React. Node


An Omni Suite Implementation

Ready to engage with your guests? Here's how we get your destination "digital-fit" for next-level engagement with your customers.

Concept & Design

We plan and design your destinations customized digital experience.

Systems Integrationen

We integrate the required systems including your existing data infrastructures

App Development

Development of the Omni layer and custom functions combined in your branded, interactive app.

User Engagement

We empower your teams to engage with your guest by equipping you with the right tools and our expertise.

Omni Competence.

Unlock the potential of technology & data for your organization..


To support your organization on the journey to digital excellence we have developed the Omni Competence Center. The framework is designed for tourism and includes in-person workshops, e-learning modules and other helpful resources.


More about the Omni Competence Center

Inside Labs & Omni Suite.

Your partner for Digital Destination Design.


  • We develop digital strategies for eco-systems in the travel space
  • Assessment of an organization's digital maturity with our Digital Maturity Model.
  • Omni Suite implementation: Your toolset that enables your team to craft magical guest experiences and unlock new revenue streams.
  • Feature rich native iOS / Android App.
  • Transformation und change management for reaching Digital Excellence
  • Digital Business Model Innovation & Data Creativity Sessions.
  • User Engagement as a Service.
  • Programmatic marketing automatization for streamlined operations improved business success.
  • Support from Inside Labs Community & Start-Up Team.

This is just a subset of our services. Get in touch with us and explore what a potential partnership with us could look like.

Start today. Get in touch now