Next-level, data-driven Destination Management

Welcome to the Omni Suite. The Omni Suite is a data-driven digital experience platform designed for tourism.

For Destinations

The Omni Suite unifies all data & systems in one streamlined digital ecosystem. As a modular solution it supports destinations to use data to achieve their business goals and build more meaningful experiences for their guests.

Benefits for Destinations.

For Guests.

The Omni Suite offers a personalized, cross-channel digital guest experience through the Omni Mobile App, Email or Web. Inspire your guests with a seamless digital user journey before, during and after their stay.

Benefits for Guests.

Benefits for Guests.



  • Live Information such as weather, webcams, snow situation, lift- and slope status
  • Explore the destination: Restaurants, shops, activities, hiking and biking trails and more
  • Intelligent crowd control: Q-Alert cameras and crowd alerts
  • Seamless booking of lift tickets, parking and activities for individuals and groups
  • Gamified experiences and loyalty programs
  • Digital guest card for exclusive value deals
  • Online table reservations, food delivery and take away ordering

Benefits for Destinations.



  • Your destinations offer in a unified app experience
  • A marketing and CRM tech stack allowing for automated, cross channel guest communication
  • Easy orchestration of user flows & campaigns
  • One central content hub for optimized digital experiences across the destination.
  • Data lake tapping into the resorts main systems
  • Dynamic Pricing Integration
  • Flexible product creation and bundling
  • Real time delivery of locality, weather & infrastructure status to customers

The Omni Suite in Numbers

>50 m

Total App Sessions

>300'000

Yearly Active App Users

>30 m

Yearly Platform Revenue in $


Discover the Omni Suite.

Dive into the wide range of use cases & possabilities of our platform.

Digital Concierge

Moment Marketing & Active Engagement


Taking segmentation to the next level, Omni enables destinations to create engagement with activated or previously activated guests with behavioural targeting.

With our digital client tools, campaigns can be created with incredibly fine tuned rulesets to personalize and ultimately re-engage, convert or upsell to guests.

More than a revenue generating tool, this Omni component ensures guests are cared for not only in-resort- but in the lead-in and out periods of their visit with helpful, timely tips and important information.

Omni Commerce. The future of transactions

Sell more than just tickets. And sell in new, exciting ways.


The omni platform allows destinations to implement flexible mobile commerce offerings for guests.

From basic ticketing, to rentals, gastronomy and retail- the omni commerce layer combines with the Digital Wallet to enable experimental product offerings. Manage transactions, issue refunds, create discount tokens and simply manage your pricing on the fly.

Add in Smart Segmentation to produce highly creative, highly engaging and personally tailored options for guests to purchase via the app.

80% of all transactions will be fully digital in 5 years.

The Omni API can also form the foundation for an e-commerce deployment on the website of your destination or a third party booking platform.

CRM and Data Collection Engine

From Big Data to Smart Data


With the Omni Suite, you can use your data from day one. A sophisticated data model and real-time data streaming power visual approaches like CRM or business intelligence.

The Omni Suite integrates a variety of tools that enable the collection of meaningful data. Aligning this data with an out-of-the-box CRM and marketing automation tool is efficient, fast and simpler to deploy.

Guest Segmentation

Demographics & GEO Fencing


Starting with GEO Fencing the Omni platform quickly delivers a base level of content to the user's dashboard based on their proximity to the destination.

Combining with demographic based segmentation rules, Omni delivers product offers, campaigns, alerts and data to your customers... when they need it and where the content's relevant.

Ski Resort

Once the guest is in the ski resort, everything revolves around the perfect day.


A push message informs about the opening of the glacier lift, an in-app message recalls to book a table at the favorite restaurant, and the personal feed shows the meters of altitude covered today.

Destination

With segment-specific content and location-based offers, guests no longer miss any highlight.


The personalized feed shows current events and nearby restaurants. Holiday home owners in the destination are provided with delivery and take-away offers of restaurants, while an in-app message reminds them to book a fast-lane upgrade and premium parking at the mountain lifts for the next day.

Driving distance

Incentives are created to attract guests back to the destination.


Guests with more than three ski days this season will receive an exclusive offer via email. A push message with the weather forecast for the weekend with a link to webcams gets triggered. An in-app message reminds to redeem the collected loyalty points until the end of the season.

Long Trip / International

“FOMO” (Fear of missing out) gets evoked and positive memories are revived.


The app content shows the latest developments of the destination. Statistics with their own performance of past ski days, let the experiences pass in review. A personalized e-mail and push message present the exclusive deals for the next stay.

Analytics & Insights

LIVE Statistics, Trends & Forecasting


No matter how large or small your organization, the Omni Analytics & Insights module provides 'aha-moments' from day one to your team, helping them make smart, data-based decisions.

  • Infrastruture teams. Anaylse past trends to assist in maintenance and staffing requirements. Access real-time data (ie, queue loads) to load-balance bottle-necks and communicate updates to guests through the app.
  • Sales & Marketing. A/B testing micro campaigns and user engagement data to plan when and where to focus sales efforts on.
  • Management. Use historical data to assist medium to long term strategic planning for asset development and set realistic, fact-based projections to key stakeholders in your organization.

With support from the Inside Labs data experts, your team has complete control over how your data is presented. And who can access it.

No other platform can get so close to- and so precisely connect with the individual needs of your customers.


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