Digital Tourism
Trend Radar 2024

by Inside Labs & Visit Group

With the Digital Tourism Trend Radar 2024, Inside Labs and Visit Group collected the individual assessments of over 80 different decision-makers from tourism companies in Europe. With three focus topics, the survey aimed to determine how well tourism companies are using data and technology to:

• better understand the preferences, behaviors and expectations of their guests.
• build and maintain strong guest relationships with personalized marketing activities.
• provide their guests with offers tailored to their needs and increase revenue.

The collected responses were summarized in a detailed report and can be downloaded for free.

Download Report EN. Download Report DE.