Ready to redefine tourism with us?


We enable tourism destinations to create meaningful experiences for their guests using our technology.

 

Digital Transformation since Day One


As experts for Digital Experience Design & Tourism Tech we support destinations on their way into the digital future. Coming from one of the largest ski resorts in Europe, we have tourism deeply embedded in our DNA. As a fast growing team of experts, we challenge the status quo and drive the technology revolution in tourism.

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Inside Labs in Numbers

139 Years

Total Tourism Industry Experience

>300'000

Yearly Active App User

>$30m

Yearly Revenue over Omni Suite

We Worked with

Partner & Network

Inside Labs Milestones

2014/15

Inhouse early App-Releases for LAAX within the Weisse Arena Gruppe.

2016

  • Inside Labs AG founded by Kristian Paasila, Daniel Medina und Reto Gurtner
  • Release of the INSIDE LAAX App with new Branding
  • App includes Live-Mountain Data, Lift Ticketing and Mobile Ordering for Gastronomy

2017

  • The functional range of the INSIDE LAAX app is widely expanded
  • The INSIDE LAAX app is in the Top 10 of the Swiss App Store for the first time, ahead of Airbnb
  • Business-Awards such as "Best of Swiss Apps - Gold: Design" and "Best of Swiss Apps - Silber: Marketing”

2018

  • Matterhorn-App Release for Zermatt with new Code Base
  • Winner of the MILESTONE Award for Innovation
  • Management Buyout. Inside Labs AG is 100% independent und Management-Owned

2019

  • Development of Omni Suite, which centralizes common destination functions into a core engine and enables faster app rollouts.

2020

  • Release of the Bike Kingdom App for Lenzerheide
  • Awards Winner of the Swiss Marketing Trophy
  • Winner of the Swiss Mountain Award by Seilbahnen Schweiz
  • The Inside Labs team grows to more than 20 people

2021

  • Release of the mia Surselva App
  • Total Investments into the Omni Suite exceed CHF 5Mio

2022

  • Partnership with SPOT Werbung from St. Moritz
  • Launch of the Digital Customer Journey Project in Oberengadin and the start of a transformational journey
  • Rasmus Nutzhorn and Jean-Philippe Tripet join the Board of Directors

2023

  • Release of the Sunnyside App for Engadin St. Moritz Tourismus
  • The Inside Labs management team is being strengthened. Janic Cavelti takes on the new role of Head of Sales & Consulting. Philipp Birri becomes Head of Customer Success.