The Data Opportunity
Iso-Syöte had already built a strong digital foundation. Using Visit Group’s e-commerce platform, the resort was seamlessly selling ski passes, hotel rooms, and mountain experiences to thousands each season. However, the resort wasn’t capitalizing on the potential of transactional data flowing through the system.
No targeted upsell campaigns. No personalized offers. No behavioral nudges. The guest engagement stopped at checkout.
With guest expectations rising and a desire to generate additional revenue, Mikko Terentjeff, Chief Operating Officer at Iso-Syöte, and his team partnered with Inside Labs to unlock the power of their collected customer data using Omni Engage.
Activating Data with Omni Engage
Omni Engage integrated directly into Iso-Syöte’s Visit Group setup, transforming static bookings into dynamic marketing insights. Each purchase—from a single lift ticket to a deluxe suite—fed into Omni Engage’s structured data environment, enriching guest profiles and enabling precise targeting.
Working hand-in-hand with Iso-Syöte’s team, Inside Labs launched a series of automated, data-driven campaigns focused on upsells and guest retention. The results were immediate and measurable.
Campaign Highlights with Impact
The following campaigns demonstrate how Iso-Syöte transformed guest data into timely, relevant offers that generate measurable business value.
Pre-Stay Skipass Upsell
Guests who booked accommodation but no ski passes were sent exclusive promo codes 14 and 3 days before arrival. Thanks to Omni Engage’s smart filters, only relevant guests received these offers—leading to higher conversion without unnecessary over-communication.
- Average Upsell Basket: €261
- Conversion Rate: 7.5%
Revenue Recovery: Late-Season Targeting
With Easter falling late in 2025, Iso-Syöte wanted to ensure they maximize the potential until the very end of ski season. Omni Engage segmented past guests into three cohorts—low spenders, high spenders, and suite bookers—and delivered tailored offers to encourage a spring return.
- Average Basket: €255
- Conversion Rate: 1.5%
Skipass Extension Offers
Guests whose ski passes ended just before the weekend or had booked a ticket for Saturday but not Sunday, were automatically targeted with discounted 1–2 day extensions. Timed precisely and based on actual behavior, these offers generated a strong response.
- Average Upsell Basket: €95
- Conversion Rate Across Campaigns: 30%
A Smarter Way to Market the Ski Resort
These results weren’t achieved with a major system overhaul or extensive infrastructure projects. Simply by adding Omni Engage as a strategic data layer, Iso-Syöte turned its existing setup into a data-driven marketing engine.
Weekly reviews with Inside Labs experts allowed for continuous optimization, and with summer approaching, the resort is now preparing new campaigns for bike rentals and summer experiences — all powered by the same data-driven approach. At the end of summer, Iso-Syöte will start operating a new highpowered chairlift, stay tuned for new exciting campaigns to celebrate this milestone.
Conclusion
Iso-Syöte’s journey is a powerful example of what’s possible when ski resorts stop viewing their e-commerce data as just numbers and start treating it as a strategic asset. Omni Engage makes it easy to launch intelligent, personalized campaigns that increase revenue, improve guest experience, and build loyalty.
Whether you're trying to sell more tickets, drive summer bookings, or keep guests coming back season after season, the lesson is clear: the data is already there—it's time to use it.
Want to see how Omni Engage could work for your resort? Contact us now to learn more.
