Leading Norwegian Ski Resort Company Alpinco signs with Inside Labs

Flims, Switzerland, August 26th, 2025 – We are thrilled to announce a new customer collaboration with Alpinco, which operates the Norwegian ski resorts of Kvitfjell, Hafjell and Oppdal.

The new collaboration marks the beginning of an ambitious customer engagement initiative, centered around launching a state-of-the-art resort app powered by the Omni Suite platform. Together, Alpinco and Inside Labs aim to deliver highly personalized guest experiences by engaging with customers and leveraging existing CRM and e-commerce data.

As a Visit Group customer Alpinco has already built a strong digital foundation making their products and services available online. Thanks to the strategic partnership between Visit Group and Inside Labs, Alpinco will be able to harness the combined power of both platforms to deliver a unified, personalized digital experience throughout the entire customer journey.

"We see this partnership with Inside Labs as a pivotal step towards creating a more personalized, efficient, and future-ready digital guest experience across our resorts. Their expertise in travel tech and innovative platform make them an ideal partner as we scale our customer engagement strategy." Espen Rønning, Head of Marketing, Alpinco

We look forward to supercharging Alpinco's ambitious digital strategies and are excited to accompany them long-term on their digital journey.