with the Digital Maturity Model created by tourism, for tourism.
Based on over 200 data points, the Digital Maturity Model evaluates the ability of tourism companies to create meaningful digital experiences for their guests.
Our Digital Maturity Model tailored for tourism, offers decision-makers at DMOs, cable car companies, airlines, resorts and other tourism providers the opportunity to determine the digital maturity of their customer journey. The assessment supports executives with a comprehensive analysis of the customer journey, a benchmark comparison to the industry standard, and a roadmap with strategic priorities.
The result: clear strategic priorities for better guest experiences and new revenue growth potential.
"The Digital Maturity Model provides insights and recommendations that are simple, effective, and outcome driven."
Judith Grass, Managing Director,
Golm Silvretta Lünersee Tourism, Austria
"The Digital Maturity Model has given us an extensive view on our current state of our digital customer journey, our strategic priorities, as well as an estimation on where we stand against an industry benchmark."
Thomas Rechberger, CFO Engadin St.
Moritz Tourismus AG, Switzerland
"Thanks to the Digital Maturity Model, we were able to gain insightful knowledge about the digital customer journey of our guests, compare our status quo with other destinations and identify the most important priorities for the further digitalization of the destination."
Dominik Täuber, Lead Web & Digital Projects, Tourismus Engadin Scuol Samnaun Val Müstair
Status Quo Analysis
Industry Benchmark
Priorities Planning
Review of your goals and determining the appropriate DMM package.
DMM experts collect all the relevant data about your digital customer journey.
Application of the DMM framework based on the information provided.
Evaluation of the collected outcomes and compiling of actionable recommendations.
KickstarterCHF 5'500 |
AdvancedCHF 15'750 |
ProEnquire |
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|---|---|---|---|
| DMM assessment on status quo | |||
| Benchmarking against industry standard | |||
| Evaluation of results and crafting of priorities | |||
| Result Presentation | 15 min Presentation | 60 min Presentation | 60 min Presentation |
| Documents | Presentation Slides | Presentation Slides | Presentation Slides & Written Report |
| Series of in-person interviews with key decision makers | |||
| Individualized recommendations | |||
| Sessions to define strategic priorities | |||
| Analysis & recommendations based on strategic priorities | |||
| Follow-up to evaluate the implemented measures |
Inside Labs is an independent digital company specialized in digital solutions for tourism. With our holistic approach we empower our customers to create meaningful experiences for their guests by using our technology.
With a joint experience of more than 50 years in the tourism industry, we have a long tradition of helping destinations and touristic organisations digitise their guest journey, innovate their business models and unlock new revenue potentials. The Digital Maturity Model was designed to combine all of that aggregated knowledge into an actionable, result-driven tool.